Frey in the early 1960s (who also conceived the Ford Mustang) and was engineered by Paul G. The idea behind the Bronco began with Ford product manager Donald N. It competes directly with the Jeep Wrangler as both a two-door and a four-door (hardtop) convertible.įrom 1965 to 1996, the Ford Bronco was manufactured by Ford at its Michigan Truck Plant in Wayne, Michigan, where it also manufactures the sixth-generation version. It is also offered as a full-size four-door SUV with a 16 in (41 cm) longer wheelbase. After a 25-year hiatus, the sixth-generation Bronco is now offered as a mid-size two-door SUV for the first time. For 1978, Ford enlarged the Bronco, making it a short-wheelbase version of the F-Series pickup truck the full-size Bronco competed against the Chevrolet K5 Blazer and Dodge Ramcharger.įollowing a decline in demand for large two-door SUVs, Ford discontinued the Bronco after the 1996 model year, replacing it with the four-door Ford Expedition followed by the larger Ford Excursion. Originally developed as a compact off-road vehicle using its own chassis, the Bronco initially competed against the Jeep CJ-5 and International Harvester Scout.

The nameplate has been used on other Ford SUVs, namely the 1984–1990 Bronco II compact SUV and the 2021 Bronco Sport compact crossover. A sixth generation of the model line was introduced for the 2021 model year. The first SUV model developed by the company, five generations of the Bronco were sold from the 1966 to 1996 model years. The Ford Bronco is a model line of SUVs manufactured and marketed by Ford.

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